The time of New Year’s and its inevitable resolutions is nearing. Have you given any thought to what you’re going to do? I usually have a couple, that way I if I break one I have another to fall back on! I think this year I’ll separate them into themes too; I’ll make a personal resolution and a professional resolution.
What are they you ask? Well, the personal one I’m still working on. There are the classics – eat healthier, lose weight, save more money, etc. They’re all important, but they feel so mundane and I can almost guarantee you by Easter I will have quit. I just love those Sweet Tart chicks and ducks! However, the professional one I’ve chosen. I am going to be more social! Not social as in I don’t like to talk with my colleagues, but social as in social marketing!
My resolution may not come as a surprise to many. I mean it’s something I’ve already been thinking about and working on in some respect. Take this blog for example. But the goal is to step it up several notches. I know I’m not the only one; although I may be the first to officially classify my commitment as a 2011 resolution. According to IDC, an IT Research firm, small and medium-sized businesses will use social networking to “establish a free online presence that improves their ability to acquire, engage, and retain customers.”
I’m clearly a part of one of those businesses IDC is referring to. And to tell the truth, I’m excited about what being social means. It is a great way for us to engage in conversations with our customers; whether they are past, present, or future. Being the numbers nerd I am I’m intrigued to see what kind of reputation (and ROI) my new social presence will bring me; but even though they say it’s difficult to measure, it’s a challenge I am ready to take on. Plus, now that I’ve told all of you about it I have to follow through right?!
What about you? What resolutions are you planning for 2011? Are any of you working on a social media strategy?